Thursday, January 31, 2008

E-Commerce Sites and Search Engine Optimization: A Must tool for Internet Business:

E-commerce is a cut throat business. You have to arm yourself with the proper know-how and the tools to make your site a cut above the rest. Each day, more and more sites are clambering to optimize their rankings in websites and if you lose your guard, you may just get trampled on and be left in the abyss filled with so many failed e-commerce sites.

Search Engine Optimization or SEO is a term widely used today by many e-commerce sites. For the past few years and the next ten years or so, search engines would be the most widely used internet tool to find the sites that they need to go to or the product or information they need.

Most people that use search engines use only the ten top search results in the first page. Making it to the first page, more so to the top three is a barometer of a sites success in search engine optimization. You will get a higher ratio of probability in being clicked on when you rank high. The more traffic for your site, the more business you rake in.

But, it is essential to grab a hold of that spot or make your ranking even better. As I aforementioned, each day is a new day for all e-commerce sites to make them selves rank higher using search engine optimization. It is imperative to make your site better and better everyday.

So just what is search engine optimization and do you have to use it? The answer to why you have to use it is an easy one. You need search engine optimization to be number one, or maybe at least make your site income generating.

With search engine optimization you can get the benefit of generating a high traffic volume. Let’s just say you get only a turn out of successful sales with 10 to 20 percent of your traffic. If you get a hundred hits or more a day, you get a good turn out of sales already. If you get only twenty to ten hits a day, you only get one or two if not any at all.

So once again, what is search engine optimization? Search engine optimization is utilizing tools and methods in making your site top ranking in the results of search engines. Getting yourself in the first page and better yet in the top half of the page will ensure that your site will generate public awareness of your site’s existence and subsequently generate more traffic, traffic that could lead to potential income and business.

Search engine optimization requires a lot of work to be fully realized. There are many aspects you have to change in your site or add as well to get search engine optimization. These will include getting lots of information about the keyword phrases that are popular in regards to your sites niche or theme.

You may also need to rewrite your sites contents so that you could get the right keyword phrases in your site without making it too commercial but light and informative. There are certain rules and guidelines to be followed with making your site’s content applicable and conducive to search engine optimization.

You will also need to collaborate with many other sites so that you could get link exchanges and page transfers. The more inbound and outbound traffics generated by sites among others are one of the components search engines uses to rank sites.

Try to search the internet for many useful help. Tips, guidelines and methods for search engine optimization are plenty to be found. Read many articles that can help you optimize your site in search engine results. The more knowledge and information you gather the better. This will all help you in getting those high rankings. This may require a little time and effort in your part but the benefits will be astounding.

If you can part with some money, there are many sites in the internet that can help you in search engine optimization. There are many sites that help in tracking keyword phrases that can help your site. There are also some content writers that have lots of experience in making good keyword laden content for your sites that have good quality.

Act now and see the benefits garner with search engine optimization. All of these will result to better traffic and more business for your site and company.

Outsource your Search engine optimization now in the Philippines!

Monday, January 28, 2008

On page and off page optimization in the Philippines

SEO experts will optimize your site using off site and off site optimization strategies. This is a balanced approach in search engine optimization and as well as in search engine marketing. On page optimization usually consist of meta tag analysis, content analysis, keyword density analysis, competitor analysis, website structure and others. On page optimization is concerned on building quality content and better user experience. Off page optimization strategy is focused on link building strategies, blogging, and other related strategies. 

On page optimization and Off page optimization can be outsourced. There are outsourcing firms in the Philippines that can provide these services. However, choosing a freelance SEO expert in the Philippines is a better choice since they can provide the same services at a lower cost.

Wednesday, January 16, 2008

SEO/SEM in the Philippines: White and Black Hat Strategies

For newbies in the internet marketing world, white hat and black hat strategies may be a new term for them. These are strategies which are used by internet marketers in promoting websites on the net. Although there are some who would use both strategies just to get traffic but it will surely give some negative effects on the site that is being promoted. Lets take for example the search engines. SE can determine if an internet marketer, or SE optimizer is using a black hat strategy. The worst thing that could happen to the site is being banned in Google, Yahoo or other major search engines.


For SEO and SEM professionals especially in the Philippines, avoid using black hat strategies in doing SEO jobs. It may give instant results such as the volume of traffic to a site but the effect would just be temporary. You have to aim for a long term benefit for your clients. Aim for quality.

Thursday, January 3, 2008

SEO Philippines: Why Outsource in the Philippines?

Top 10 REASONS why you should outsource SEO in the Philippines?

1. Filipinos are known as hardworking professionals.
2. We provide quality work not just locally but globally.
3. The cost of labor is cheaper as compared to other countries.
4. High english proficiency among filipinos, thus eliminate language barriers.
5. With good working ethics.
6. The skills are at par with western countries when it comes to SEO.
7. We have access to resources in doing SEO jobs.
8. We can provide competitive pricing but with quality.
9. The client can work with us even on a tight budget.
10.SEO professionals are growing in the Philippines and are now competing globally.