For newbies in the internet marketing world, white hat and black hat strategies may be a new term for them. These are strategies which are used by internet marketers in promoting websites on the net. Although there are some who would use both strategies just to get traffic but it will surely give some negative effects on the site that is being promoted. Lets take for example the search engines. SE can determine if an internet marketer, or SE optimizer is using a black hat strategy. The worst thing that could happen to the site is being banned in Google, Yahoo or other major search engines.
For SEO and SEM professionals especially in the Philippines, avoid using black hat strategies in doing SEO jobs. It may give instant results such as the volume of traffic to a site but the effect would just be temporary. You have to aim for a long term benefit for your clients. Aim for quality.